Podcast: Building a Luxury Aviation Brand with Steffany Kisling from SkyAngels
Many of the luxury aviation brands are so established, or seem that way, anyway! But how did they get started? Today's conversation with Steffany Kisling, CEO of SkyAngels, answers that question. Steffany started a school and staffing service for high-end private flight attendants that matched the needs she saw in the industry.
My three takeaways from our conversation: A great CEO will do whatever it takes to be the face and soul of their brand. You need to tailor the media to the audience. (Word of mouth, influencer marketing and networking for aircraft owners and operators, Instagram for young women, for example) Small details and adaptations are SO important to an aviation brand! (Like the wings the Angels wear - they are necklaces, not pin-on wings like airline flight attendants!)